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White Noise
How many emails do you receive each day? What about phone calls? Voice mails? Pieces of mail? How many commercials do you hear or watch each day? What about advertisements in trade journals?...
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Directories
Managing your presence online can be a full-time job. Did you know that there are almost 300 online directories available to users today? And each one is connected to the other? If more than 81% of...
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The Next Level
It’s a good feeling to know that others are actually reading what you write. But it’s a great feeling to engage in a discussion with someone who not only read what you wrote but had insights to share...
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The Universal Language
While facilitating a recent Blogging Workshop it dawned on me that engaging with our target audience can be diluted if we make assumptions. While we may be fully immersed in our particular field or...
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Beware of Shiny Objects
Here at Dimalanta Design Group, we believe every business professional should look at themselves as an Out-&-Out Marketer. That means following 6 key principles in every decision you make that...
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The Power of Collaboration
How often do we overlook the power of true collaboration? In my experience, I believe that the most successful of us are the ones that have acknowledged and harnessed the power of collaboration. This...
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The Ultimate Post
I think we can all agree that Facebook for business is essential to a successful marketing strategy. That it allows us to compete on the same playing field as the large corporations due to the reach...
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The Content Chameleon
Words in general don’t create stress or angst, but many times I find that words, as it relates to marketing a person or a business, can be. When people hear the words “content marketing” I see a...
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Are You Mobile Friendly?
I’ve seen a lot of great websites and I’ve seen a lot of not so great websites. But now there is a whole other element that further differentiates one website over another, so much so that user...
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Is There a Book For That?
I was recently asked a great question…”Is there a book you can recommend regarding social media?” On the surface, the answer would seem easy. Of course there must be several books that one can...
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Online Reviews
Online reviews. We can love them or we can despise them, especially if it has anything to do with our business. With the advent of social media, the opportunity for people to share information with...
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Thankfulness Goes a Long Way in Referral Marketing
It’s that time of year when we often take time to reflect on life and on business. We count our blessings. We spend time with family. We are thankful. Or at least we should be grateful right?...
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5 Steps to Accelerate Business Growth Using Social Media, Part 3
Manage your brand perception. So how often do you take the time to reflect on how others perceive you and your business? The way people perceive you directly impacts the chances of them doing business...
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Jesus is the Ultimate Out-&-Out Marketer
During Christmas I’m reminded of that baby born in Bethlehem. His name is Jesus. He would become the Savior of the world. I’m always fascinated with the fact that the God of the universe would...
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Keep it Relevant
Principle #5: Out-&-Out Marketing is Relevant In today’s 24-7 communication world, we are being constantly bombarded with messages. Most people have finely tuned their ability to quickly evaluate...
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Understanding Basic Design & Printing Terms
As a small- to mid-size business owner, you ultimately are responsible for your company’s marketing. Perhaps you’ve worked with a graphic designer, printing company or publication’s advertising...
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Understanding Basic Design & Printing Terms
As a small- to mid-size business owner, you ultimately are responsible for your company’s marketing. Perhaps you’ve worked with a graphic designer, printing company or publication’s advertising...
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How Being Relevant and Top of Mind Keeps Revenue Flowing in
How Being Relevant and Top of Mind Keeps Revenue Flowing in…When it comes to marketing, it’s important to have something to say. But oftentimes, if your services or products stay stagnant, there’s...
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Is Your Brand Still Relevant?
Think of your company’s branding the way you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve others’ first impressions of your...
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Is Your Website Up to Date?
We still find it fascinating that in this day and age, we can run into a lot of businesses that have outdated websites. We’re living and operating in a time when the majority of clients and customers...
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